# Delete a brand profile

```http
DELETE https://secure.yoprint.com/v1/api/store/{team_slug}/customer/{hash_id}/profile/{id}
```

- API version: v1
- Operation ID: `v1_public_customer_profile_destroy`
- Section: Customers › [Customer brand profiles](https://developer.yoprint.com/reference/customer-brand-profiles.md)
- Web page: https://developer.yoprint.com/reference/customer-brand-profiles/v1-customer-profile-destroy/
- Authentication: `Authorization: Bearer YOUR_API_KEY`

Deletes a brand profile. Deleting the primary profile does not make another one primary. There is no restore operation on the public API.

## Permission

Needs the Manage Customers permission ("Manage All" or "Manage Assigned to User"). Whether the customer is assigned to you is not checked.

## Business rules

- Customers synced from Shopify are read-only here: changes are refused with 422 `validation_error` "External customers are read-only. Manage changes from Shopify." System customers (`is_system: true`) are refused the same way ("System customer cannot be modified or deleted.").

## Path parameters

- `team_slug` (string, required): Your team slug, shown as Team ID next to your API key in Profile. Example `your-team`.
- `hash_id` (string, required): The customer's id (`id` from List customers or Create a customer). A hash id from an earlier answer; unique keys and document numbers (such as `PO0042`) don't work here. Example `EDhVUaC6jbLbed`.
- `id` (string, required): The brand profile's id (`id` from List a customer's brand profiles). A hash id from an earlier answer; unique keys and document numbers (such as `PO0042`) don't work here. Example `uAu3dAKIaHyAYk`.

## Request body

This operation takes no request body.

### Example request

```bash
curl -X DELETE 'https://secure.yoprint.com/v1/api/store/your-team/customer/EDhVUaC6jbLbed/profile/uAu3dAKIaHyAYk' \
  -H 'Authorization: Bearer YOUR_API_KEY' \
  -H 'Accept: application/json' \
  -H 'X-Yoprint-Decimal-Format: exact-v1'
```

## Response

`200` Successful response.

Fields:

- `data` (null, required)
- `status` (integer, required)
- `success` (boolean, required)

Example response:

```json
{
  "data": null,
  "status": 200,
  "success": true
}
```

## Errors

- `401` The API key is missing or wrong (`unauthenticated`).
- `403` You are not allowed to do this. `api_access_not_in_plan`: your team's plan doesn't include API access (Pro and above, with an active subscription or trial), so every request answers this until the team upgrades. When your role lacks the permission the operation needs, the body is only `{"message": "Insufficient Permission"}`. Other refusals use the error envelope, with `unauthorized` or `user_is_not_authorized`.
  - When: Your role has no Manage Customers permission. This 403 has a short body, `{"message": "Insufficient Permission"}`, with no `success` or `error`. Fix: Ask a team owner to give your role Manage Customers.
- `404` Not found. `page_not_found`: the team slug is unknown, you are not a member of the team, or an id in the path is not one of this team's. `code: null`, with a message that starts "No query results for": there is no record with that id.
  - When: Not a live profile of this customer. `error.code` is null and `error.message` names the record type. Fix: Check the ids.
- `422` The request was refused and changed nothing. `validation_failed` lists what to fix in `error.fields`; other codes name a business rule, explained in `error.message`. A few checks answer with only `{"message": "..."}`. An operation that calls another service (a payment provider, a carrier, an accounting app) can answer `connect_timeout` ("Please retry again") when that service does not answer in time: the change may or may not have happened there, so read the record back before you retry.
  - When: The customer comes from Shopify, or is a system customer (`error.code` `validation_error`, with the reason in `error.message`). Fix: Change Shopify customers in Shopify. System customers cannot be changed.

## Related

- [Create a brand profile](https://developer.yoprint.com/reference/customer-brand-profiles/v1-customer-profile-store.md): `POST /v1/api/store/{team_slug}/customer/{hash_id}/profile`